We all know we should have a social media presence for our business as Enrolled Agents. But what should we post? Taxes aren't "sexy". Social media marketing for Enrolled Agents is hard. That is why it is easy to get analysis paralysis when creating content for our businesses. But posting is necessary. That is why I am helping you, by giving you 5 different posts you can make for next month.
In fact, you can actually use each one of these posts as an anchor for the week that connects to 3-4 other posts. That means, essentially, I am helping you with a month's worth of content if you post 3-5 times a week. You are welcome.
Before we get to the content I want to help you with your expectations. People get lost in the vanity metrics of likes and shares. But if you are like me, doing tax representation people are not going to comment on your content. Thank goodness that is not the only thing that you can measure your content's success by. Here are the other things that you should be looking at:
1 - Impressions - this is important but not everything. How many people engaged in relation to how many impressions you have?
2 - How many people commented/shared? FOLLOW UP with people who engage. Even if it's to thank them for engaging while you're building your following.
3 - How many people signed up for your lead magnet? This is the main thing you should be tracking.
Do you need help tracking these things? Join the How to Start an Enrolled Agent community. You can also access the same spreadsheet I started out using to track these things in this article - Enrolled Agent Goals: Are You Tracking with Me?